Post by account_disabled on Oct 18, 2023 10:20:45 GMT
For as long as marketers have distinguished between brand and demand, they’ve wrestled with the dilemma of which to prioritise at a given moment – and within a given budget. Lately, that juggling act has become trickier, because both types of marketing activity can make a strong case for why they should be the main focus, right now.This quarter, we’re excited to introduce new features centered around helping you grow and deepen your engagement with your audience.
Informative and credible content remains a highly effective way to connect with audiences and develop a reputation for trusted thought leadership. That’s why were introducing organic Articles for Pages.While members on LinkedIn have long had the ability to draft and publish longform articles on the platform, organizations have been limited to character counts for organic posts in the feed. That’s no longer the case with Articles for Pages.
Karen: Our Articles program has been highly successful and engaging. We have covered timely and relevant topics in a human and personal way. We look forward to adding bylines and perspective content to the mix, which will allow us to highlight individual voices that can only enhance our connection with the audience and our brand.
Karen: In a time where empathy and connectivity Phone Number List are more important than ever, it is vital that brands not use LinkedIn Articles solely for promotional purposes. In my mind, the brand that treats Articles like a sales slick will be making a mistake. Articles should be a human, relevant extension of the brand. A way to infuse LinkedIn content with humanity. To have a conversation with the audience, not talk *at* them. This is what truly separates Articles from other content vehicles and channels.LinkedIn: How does Articles help your team to be more relevant with current events and topics?Karen: In 1996, Randstad USA staffed the 1996 Summer Olympic Games. Our highest-performing Article shared the hereto untold story of Randstad USA’s history with the Olympic Games. We were able to launch the Article to coincide with the 2020 Tokyo Summer Olympic Games at the beginning of August 2021. We shared first-person accounts and old photos. The fervor for the Tokyo Games added color and excitement to the walk down memory lane by some of our employees who were there with Randstad USA 35 years ago, and sparked a real sense of pride and accomplishment for those newer employees who had no idea of Randstad USA’s rich Olympic history.
Additionally, a website is not always the place to address hot-topic or moment-in-time long-form content. Articles has provided us a way to address those event-based topics which are moment-in-time, and to leave long-term-focused and evergreen content for our website. Our website is definitely reflective of our position and firm support of DBEI efforts. However, Articles have allowed us to be even more hyper-focused and responsive to current diversity & inclusion events.Stay on top of these and other product updates with further details and resources on our regularly refreshed Product Updates page. Also, to learn more about these updates, join us for our launch event on October 4 at 10am PT.