Post by account_disabled on Sept 4, 2023 7:20:55 GMT
Let's start with the data on the value of e-commerce in Italy compared to other European countries: the percentage of gross domestic product generated by Italian e-commerce is so low that it does not allow us to enter the list of the top 10 countries in Europe.
statistics on the percentage of Italian ecommerce compared to total GDP. Comparison with other European countries
The list includes almost all the most developed countries; the exception Phone Number List is Germany, which has historically been closely linked to cash payments.
Download the Ecommerce Europe 2016 report (in English)
This basic data, if on the one hand it reflects Italy's technological and cultural backwardness (we are among the 5 worst European countries in terms of internet penetration), on the other hand gives a glimpse of enormous potential for companies that intend to enter in the e-commerce market with its own online store.
graph with forecasts of e-commerce turnover growth in Europe up to 2018
E-commerce turnover growth in Italy: 2004 / 2015
In 2015, eCommerce turnover reached 28.8 billion euros, with an increase of 19% on 2014. After three unconvincing years, significant growth gives hope for 2016.
e-commerce turnover in Italy in 2015 of 28.8 billion euros. 2016 report
The gap compared to the other 3 most important European economies remains enormous:
UK > €157.1 billion
France > 64.9 billion euros
Germany > 59.7 billion euros
2015 e-commerce turnover in Italy by product sector
Leisure and tourism together make up 77% of total online sales in Italy . This is followed by shopping centres, insurance and electronics. Schematically.
statistics on the percentage of Italian ecommerce compared to total GDP. Comparison with other European countries
The list includes almost all the most developed countries; the exception Phone Number List is Germany, which has historically been closely linked to cash payments.
Download the Ecommerce Europe 2016 report (in English)
This basic data, if on the one hand it reflects Italy's technological and cultural backwardness (we are among the 5 worst European countries in terms of internet penetration), on the other hand gives a glimpse of enormous potential for companies that intend to enter in the e-commerce market with its own online store.
graph with forecasts of e-commerce turnover growth in Europe up to 2018
E-commerce turnover growth in Italy: 2004 / 2015
In 2015, eCommerce turnover reached 28.8 billion euros, with an increase of 19% on 2014. After three unconvincing years, significant growth gives hope for 2016.
e-commerce turnover in Italy in 2015 of 28.8 billion euros. 2016 report
The gap compared to the other 3 most important European economies remains enormous:
UK > €157.1 billion
France > 64.9 billion euros
Germany > 59.7 billion euros
2015 e-commerce turnover in Italy by product sector
Leisure and tourism together make up 77% of total online sales in Italy . This is followed by shopping centres, insurance and electronics. Schematically.