Post by account_disabled on Jan 25, 2024 9:07:27 GMT
Google Adwords updates are not released as often as, for example, changes to Facebook and Instagram. Therefore, information about the deactivation of the old version of the platform and other changes literally blew up the Internet. So that these updates do not take you by surprise, we have described each of them and collected the opinions of Western resources on this matter. Reading time: 8 minutes The old Google Adwords interface will be disabled by the end of 2018 This month Google will disable accounts that have not been replenished for a long time What to do if your Google Adwords account is disabled? Ad Suggestions: How to Write Fewer Ads Yourself and Still Be Effective The old Google Adwords interface will be disabled by the end of 2018 The new interface of the Adwords platform appeared last year and continues to be updated with useful features.
Advertisers Fax Lists can now switch between the old and new versions of Adwords at will. But last Monday, Google announced that by the end of 2018, the previous interface will no longer be available. On their blog, they write that the updated version is much more convenient - it allows you to quickly find different functions thanks to clear icons, and also see more data on the effectiveness of campaigns in advanced reports. The main functions of the previous Adwords will remain. But you should still pay attention to the disclaimer at the bottom of the article. Don't grab your head, but be careful. Some features and reports will not be available in the new Adwords experience. You will receive notifications and useful information about this in the weeks leading up to your upgrade. Source - GoogleBlog SeroundTable writes that users reacted differently to Google's approach.
Some considered these changes stupid and destructive. The reason for user aggression is that many functions do not work as they should. “How can you destroy the old version when the new one is so bad...?” - they are perplexed in the comments. But not everyone is so categorical. There are also users who are satisfied with the new interface. It is believed that the old version is significantly inferior to the new one in terms of remarketing, video and advertising functions. The vice president of product management for Google Adwords said that the transition to the new interface will specifically not occur in November-December, when businesses are preparing for the holidays. The latest time this can happen is the end of October. One way or another, there is still time to prepare for updates. In Google Help you can find a complete list of features from the old version of Adword that will not be in the new one.
Advertisers Fax Lists can now switch between the old and new versions of Adwords at will. But last Monday, Google announced that by the end of 2018, the previous interface will no longer be available. On their blog, they write that the updated version is much more convenient - it allows you to quickly find different functions thanks to clear icons, and also see more data on the effectiveness of campaigns in advanced reports. The main functions of the previous Adwords will remain. But you should still pay attention to the disclaimer at the bottom of the article. Don't grab your head, but be careful. Some features and reports will not be available in the new Adwords experience. You will receive notifications and useful information about this in the weeks leading up to your upgrade. Source - GoogleBlog SeroundTable writes that users reacted differently to Google's approach.
Some considered these changes stupid and destructive. The reason for user aggression is that many functions do not work as they should. “How can you destroy the old version when the new one is so bad...?” - they are perplexed in the comments. But not everyone is so categorical. There are also users who are satisfied with the new interface. It is believed that the old version is significantly inferior to the new one in terms of remarketing, video and advertising functions. The vice president of product management for Google Adwords said that the transition to the new interface will specifically not occur in November-December, when businesses are preparing for the holidays. The latest time this can happen is the end of October. One way or another, there is still time to prepare for updates. In Google Help you can find a complete list of features from the old version of Adword that will not be in the new one.