Post by account_disabled on Dec 21, 2023 6:17:27 GMT
Is content marketing the right thing to do? Should your company be building content? Shouldn't you ditch everything and just pile money into advertising? And what does "content" actually mean? Definition of content marketing Content marketing is about creating and sharing valuable content for free in order to attract Internet users, some of whom may later become your regular customers. The content you create is closely related to what you sell or offer. In other words, with content marketing, you're trying to educate people to get to know you, like you, and trust you enough to do business with you. - Brian Clark, Copyblogger Part One: Enthusiasm The first speaker, Stan Woods of Velocity Partners, said: “People don't give a shit about your content.
You have to work C Level Executive List really hard." I would complete this sentence with the words of Joe Pullizi, founder of the Content marketing institute: "Your customers are not interested in you, your products or your services. They are interested in themselves - in their own desires and needs." image Stan Woods, photo: tuesday.cz Aleš Miklík ( Internet Info ) presented a relatively new trend in the field of PR articles – native advertising. But the content of the lecture was similar to the one given by Adam Javůrek at IAC 2014 , so I didn't learn much. But I don't take this negatively, because when Aleš Miklík asked the audience if they had ever heard the term native advertising, no more than ten hands went up.
Native advertising is a new term for classic sponsored articles, for which, according to research, more than half of people do not know that this is a paid form of advertising. A typical example of a native site is Buzzfeed.com . But the news for me was the information that Buzzfeed tests articles on people. It tests their decision-making process before and after viewing a sponsored article. It turns out that after reading an entertaining text sponsored by Virgin Mobile, the majority of Americans tested would choose Virgin as their mobile operator.
You have to work C Level Executive List really hard." I would complete this sentence with the words of Joe Pullizi, founder of the Content marketing institute: "Your customers are not interested in you, your products or your services. They are interested in themselves - in their own desires and needs." image Stan Woods, photo: tuesday.cz Aleš Miklík ( Internet Info ) presented a relatively new trend in the field of PR articles – native advertising. But the content of the lecture was similar to the one given by Adam Javůrek at IAC 2014 , so I didn't learn much. But I don't take this negatively, because when Aleš Miklík asked the audience if they had ever heard the term native advertising, no more than ten hands went up.
Native advertising is a new term for classic sponsored articles, for which, according to research, more than half of people do not know that this is a paid form of advertising. A typical example of a native site is Buzzfeed.com . But the news for me was the information that Buzzfeed tests articles on people. It tests their decision-making process before and after viewing a sponsored article. It turns out that after reading an entertaining text sponsored by Virgin Mobile, the majority of Americans tested would choose Virgin as their mobile operator.